{"id":71793,"date":"2022-11-12T05:57:00","date_gmt":"2022-11-12T05:57:00","guid":{"rendered":"https:\/\/www.progressmaker.io\/?p=71793"},"modified":"2025-05-19T13:03:07","modified_gmt":"2025-05-19T13:03:07","slug":"die-psychologie-guter-okr","status":"publish","type":"post","link":"https:\/\/www.progressmaker.io\/de\/die-psychologie-guter-okr\/","title":{"rendered":"Die Psychologie guter OKR"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-macht-der-emotionen-die-psychologie-erfolgreicher-okr\"><strong>Macht der Emotionen: Die Psychologie erfolgreicher OKR<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>OKR sind ein effektives Instrument zur Fortschrittsabbildung und Team-Motivation. Objectives und Key Results definieren, was erreicht und wie Erfolg gemessen wird. Jedes Projekt sollte innerhalb von sechs Monaten mindestens ein Outcome liefern, um Motivation aufrechtzuerhalten. Durch den Fokus auf Impacts und Outcomes entsteht ein Pull-Effekt f\u00fcr optimale Performance.   <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong> <\/strong><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-ergebnis-vs-auswirkung\">Ergebnis vs. Auswirkung<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Mit OKR werden Sie den Fortschritt abbilden und f\u00fcr Ihre Teams erlebbar machen. In diesem Video erfahren Sie alles Wichtige zu: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ergebnisse<\/li>\n\n\n\n<li>Auswirkungen<\/li>\n\n\n\n<li>Wichtigste Ergebnisse<\/li>\n\n\n\n<li>Ziele<\/li>\n\n\n\n<li>Pull-Effekt<\/li>\n\n\n\n<li>Umsetzungsdruck<\/li>\n\n\n\n<li>Goldene Fortschrittsregel<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bei der Formulierung Ihrer OKR sind die folgenden Anforderungen absolut wichtig:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ein Ziel enth\u00e4lt entweder eine <em>Wirkung (=Motiv)<\/em> oder ein <em>Ergebnis (=Mehrwert)<\/em>.<br><em>Key Results<\/em> sind entweder ein Outcome oder ein <em>Output (=Ergebnis)<\/em>.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-pull-effekt-warum-okr-so-erfolgsversprechend-sind\">Pull-Effekt, warum OKR so erfolgsversprechend sind<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Dies hat etwas mit der Psychologie des Menschen zu tun. Input- und Output-Gr\u00f6\u00dfen k\u00f6nnen bei Ihren Teams allenfalls Zufriedenheit generieren, aber keinen Stolz und keine Leidenschaft. Dagegen schaffen Impacts und Outcomes einen emotionalen <em>Pull-Effekt<\/em> im Dreieck von Vertrauen, Leidenschaft und Stolz. Es ist nicht prim\u00e4r die Vernunft, sondern es sind die Emotionen, die Ihre Teams zur optimalen Performance veranlassen.   <\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-die-goldenen-zwei-fortschrittsregeln\">Die goldenen zwei Fortschrittsregeln<\/h5>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"878\" height=\"403\" src=\"https:\/\/www.progressmaker.io\/wp-content\/uploads\/2025\/02\/Goldene-Fortschrittsregel-e1679993800494-1.png\" alt=\"\" class=\"wp-image-69724\" title=\"Goldene Fortschrittsregel\" srcset=\"https:\/\/www.progressmaker.io\/wp-content\/uploads\/2025\/02\/Goldene-Fortschrittsregel-e1679993800494-1.png 878w, https:\/\/www.progressmaker.io\/wp-content\/uploads\/2025\/02\/Goldene-Fortschrittsregel-e1679993800494-1-300x138.png 300w, https:\/\/www.progressmaker.io\/wp-content\/uploads\/2025\/02\/Goldene-Fortschrittsregel-e1679993800494-1-768x353.png 768w\" sizes=\"(max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Ziel sollten Sie ruhig hoch ansetzen. Je h\u00f6her das Anspruchsniveau ist, desto besser wird das Ergebnis ausfallen. Vielleicht stellt sich heraus, dass Ihre Teams das definierte Ziel nicht ganz erreicht haben. Das macht nichts! Fortschritt bedeutet nicht Perfektion. Ein ambitioniertes Ziel motiviert Ihre Teams, aus dem Erfahrungsgef\u00e4ngnis auszubrechen und die Herausforderung des Umsetzungs-Sprints gemeinsam anzupacken.     <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Die &#8222;Goldene Fortschrittsregel&#8220; 1<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ob Prozessoptimierung, Produktionssteigerung, Marktoffensive oder neues CRM-System: Jedes Thema muss alle 6 Monate mind. einen Outcome, einen unternehmerisch relevanten Effekt, liefern. Nur Outputs, z.B. ein Vermarktungskonzept, ein Plan zur New-Work-Einf\u00fchrung etc., sind ein No-Go!   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong style=\"letter-spacing: 0px; color: var( --e-global-color-text ); word-spacing: var( --e-global-typography-70b9c1f-word-spacing );\"> <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong style=\"letter-spacing: 0px; color: var( --e-global-color-text ); word-spacing: var( --e-global-typography-70b9c1f-word-spacing );\">Die &#8222;Goldene Fortschrittsregel&#8220; 2<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedes Thema muss im Hinblick auf das 6-Monats-Outcome und anhand von Output- oder Outcome-Kriterien jeden Monat messbaren Fortschritt erzeugen.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-die-definition-von-okr\">Die Definition von OKR<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*OKR steht f\u00fcr Objectives and Key Results.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Zielsetzungen sind Fortschrittskriterien. Mit der Formulierung von Objectives legen Sie auf transparente Weise fest, was Sie erreichen m\u00f6chten. Zielsetzungen sind wirkungs- und zielorientiert.  <\/em><br><em>Schl\u00fcsselergebnisse sind Fortschrittsgr\u00f6\u00dfen. Es handelt sich dabei um messbare, spezifische und zeitgebundene Kennzahlen mit Bezug auf Ihr Objective. In der Regel werden f\u00fcr ein Ziel mehrere Key Results ben\u00f6tigt.  <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#content\">Viel Spa\u00df mit dem Video!<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.progressmaker.io\/de\/blog\/\" class=\"blog-btn\">Zur\u00fcck zur \u00dcbersicht<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Macht der Emotionen: Die Psychologie erfolgreicher OKR OKR sind ein effektives Instrument zur Fortschrittsabbildung und Team-Motivation. Objectives und Key Results definieren, was erreicht und wie Erfolg gemessen wird. Jedes Projekt sollte innerhalb von sechs Monaten mindestens ein Outcome liefern, um Motivation aufrechtzuerhalten. Durch den Fokus auf Impacts und Outcomes entsteht ein Pull-Effekt f\u00fcr optimale Performance. [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":67957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[47],"tags":[44,45],"class_list":["post-71793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ziele-schlusselergebnisse","tag-okr-ziele-schlusselergebnisse","tag-videos-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Die Psychologie guter OKR - ProgressMaker\u00ae<\/title>\n<meta name=\"description\" content=\"Accelerate your business success with ProgressMaker.io. 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